What is Experiential Marketing?
User experience, influencer, snackable content, SERP.
If you’re in the marketing world, you’ve likely heard most, if not all, of these buzzwords. Similarly, experiential marketing, another marketing buzzword, has been gaining increased recognition over the last decade.
Picking the Right Experiential Marketing Agency
If you feel like your ads-based marketing strategy has reached its peak in terms of success, it might be time to consider hiring an experiential marketing agency.
AR and Experiential Marketing
When you hear the term “experiential marketing”, live events such as pop-ups, tastings, and sports events may come to mind. What might surprise you is that while these events remain popular and effective, more agencies are using augmented reality (AR) to infuse technology into branded experiences.
Covid’s Impact on Consumer Behaviour for Marketers
It goes without saying that the Covid-19 pandemic turned the world as we knew it upside down. If Covid-19 was an ad campaign, it would’ve certainly come with a range of memorable taglines, such as “unprecedented times”, “stay safe”, “oops, I forgot my mask”, “6-feet apart”, “second wave”, and “the new normal”.